Websites for service businesses that say what you do and where

What Google reads on your site

Your Google listing makes a claim: this is a fence company in Chesapeake. Your website is where Google checks the claim. The things it reads first are the ones most sites get wrong:

• The page title (the words in the browser tab and in Google’s results). “Home” tells Google nothing. “Fence Company in Chesapeake, VA” tells it everything.
• The first heading on the page. Trade and town, in words a customer would use.
• A page for each service. If you install fences, build decks and put up gates, that’s three pages, each one answering what it is, where you do it, what it involves and how to get a quote. One page that lists all three in a paragraph ranks for none of them.
• Your name, phone and area in the footer, matching your Google listing exactly.
• Whether it works on a phone. Most of your customers are on one. If the phone number isn’t tappable on the first screen, you’re losing calls to whoever’s is.

The check I run on every site

This is part of the free listing check, whether or not you ever hire me for the site:

• Does the first screen say your trade and your town?
• Is the phone number one tap away on a phone?
• Is there a page for each service you want calls for?
• Does it load in a couple of seconds on a phone, and does it have the padlock (https)?
• Do the name, phone and address match the Google listing?
• Is there leftover template text? In October 2026 I found a tree company’s live site still showing the web designer’s placeholder headings. The company had 269 reviews.

If your site passes, I say so and we leave it alone. The listing is usually the bigger lever, and I’d rather fix that first.

What I build when the site is the problem

• A home page that says what you do and where on the first screen, with the phone number and a quote form above the fold.
• A page for each service, written from your own answers about how you do the work, what it costs to start, how long it takes, and what the customer should expect. Five hundred to a thousand words each, in plain English, no filler.
• An areas page with the towns you actually work in.
• A quote form on every page that lands in your inbox, with a copy to me so nothing gets lost.
• Redirects from your old pages so you don’t lose the Google rankings you already have.
• The technical layer Google expects: page titles, headings, the structured data that tells Google it’s a local business, a sitemap.

The last site I built for a turf installer went from four pages to thirteen, one for each thing the company sells, with the quote form on every one. Each page was written from the owner’s own claims and his old site, not invented.

Photos and claims

Your photos, your jobs. No stock crews, no AI renderings presented as finished work. If a number goes on the page, it’s one you gave me or one I can show you the source for. A “since 1998” comes from you; a “five-star rated” comes from your actual Google rating on the day I write it.

What it costs

Website work is quoted separately as a fixed-scope project, after the free check, so the number depends on how many services you have and whether your current site has anything worth keeping. You own the domain and the site; I don’t hold either hostage with a monthly hosting fee. Most sites take a week or two from your answers to launch. If you’re also doing the listing setup, the site comes after the listing unless the site is the thing holding you back.